Mission Vega

Fui & hud / 2d animation / colour correction & grading

This was a joint grad project with my classmate, Kyle Castro. Together we created a motion graphic piece to advertise Vega, a new line of high-quality headphones from the fictional company, Lyra. The piece follows Lyra’s search in space to discover the next innovation in headphone design and technology. We decided to target EDM lovers from the ages of 19 - 26 because we believe the brand’s identity reflects the upbeat personality of our target audience and their love for professional study quality products.

 

SKILLS:

  • Design & Storyboard

  • 2D Animation

  • Editing

  • Colour Correction & Colour Grading

PROGRAMS USED:

  • Illustrator

  • After Effects

  • Red Giant Trapcode Particular & Shine

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 process

 
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I created the trail of our hero Vega using Red Giant’s Trapcode Particular and Shine. Through adding multiple layers of particles in varying sizes and opacity I was able to create depth and add a dynamic look. Our star was used to connect all the pieces of the story as it takes the user on a journey through space which ends with the reveal of our headphones, Vega.

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Taking inspiration from Marvel’s Spiderman: Homecoming, I created a Heads Up Display (HUD) for our telescope which was used to search for Vega in space. I utilized Illustrator to create the framework and After Effects for the animation and finer details. The HUD displays 2 states - Searching and Vega Found. With the 3D camera I was able to blur and highlight areas of importance in the two HUD states to lead the viewers eye. Rounding it all of, I used After Effects to colour correct and colour grade the whole piece to create our techy space feel.

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